Senior Product Marketing Manager, Plaque Austin, Texas, United States; Remote, United States
Company: Tbwa Chiat/Day Inc
Location: Austin
Posted on: October 31, 2024
Job Description:
Austin, Texas, United States; Remote, United StatesHeartFlow,
Inc. is a medical technology company advancing the diagnosis and
management of coronary artery disease, the #1 cause of death
worldwide, using cutting-edge technology. The flagship product-an
AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest
Pain Guidelines called the HeartFlow FFR CT Analysis-provides a
color-coded, 3D model of a patient's coronary arteries indicating
the impact blockages have on blood flow to the heart. HeartFlow is
the first AI-driven non-invasive integrated heart care solution
across the CCTA pathway that helps clinicians identify stenoses in
the coronary arteries (RoadMap Analysis), assess coronary blood
flow (FFR CT Analysis), and characterize and quantify coronary
atherosclerosis (Plaque Analysis). Our pipeline of products is
growing and so is our team; join us in helping to revolutionize
precision heart care.HeartFlow is a VC-backed company that has
received international recognition for exceptional strides in
healthcare innovation, is supported by medical societies around the
world, cleared for use in the US, UK, Europe, Japan and Canada, and
has been used for more than 250,000 patients worldwide.As Senior
Product Marketing Manager, Plaque, you will play a pivotal role in
transforming CAD treatment by planning, developing, and executing
Plaque Analysis marketing strategy to drive adoption and
utilization.Job Responsibilities:
- Understand the patient journey and cultivate deep understanding
of customer needs, competitive dynamics, and market
opportunities.
- Customize HeartFlow Plaque Analysis value propositions,
positioning, key messages, and assets to drive adoption and
utilization.
- Understand barriers-to-adoption, work cross-functionally to
formulate strategies and develop plans to break down these barriers
to maximize success.
- Collaborate across Marketing to ensure cohesive marketing
plan.
- Collaborate with Marketing Communications to build and execute
the omnichannel strategy to reach target customer segments.
- Collaborate with Sales Training to build content for continued
education of the salesforce.
- Collaborate with Medical Affairs to build thought leadership
content.
- Partner closely with Sales leadership and Field Advisory Board
to develop effective tools for salesforce to achieve results.
- Closely manage timelines across all activities to drive
execution.
- Set metrics and take a data-driven approach to measure the
effectiveness of the marketing programs.Background:
- Experience and track record in developing and launching
marketing initiatives in the healthcare space to drive business
results.
- Experience translating complex clinical evidence and health
economics data to support value proposition and build commercial
messaging.
- Experience in close collaboration with cross-functional team
and sales organization to drive campaign execution.
- Experience working with Imaging Cardiologists/Radiologists,
General Cardiologists, Interventional Cardiologists and CV line
Administrators.Skillset Requirements:
- Proven ability to establish/set marketing strategy and drive
execution.
- Critical and analytical thinking to solve business
challenges.
- Self-motivated, flexible, and entrepreneurial.
- Excellent presentation, written, and verbal communication
skills.
- Strong interpersonal skills and proven ability to collaborate
and work cross-functionally to drive results.Educational
Requirements and Work Experience:
- Bachelor's Degree in a related field, preferably business or
science.
- Minimum of 3 years of relevant experience in marketing or
market development.
- Previous medical device, life science, or healthcare commercial
marketing and market development experience, including developing
and launching marketing initiatives and campaigns to drive
adoption.
- Experience within a start-up environment preferred.
- Experience in cardiology preferred.A reasonable estimate of the
yearly base compensation range is $103,000 to $165,000, cash bonus,
and stock options.HeartFlow, Inc. is an Equal Opportunity Employer.
We are committed to a work environment that supports, inspires, and
respects all individuals and do not discriminate against any
employee or applicant because of race, color, religion, marital
status, age, national origin, ancestry, physical or mental
disability, medical condition, pregnancy, genetic information,
gender, sexual orientation, gender identity or expression, veteran
status, or any other status protected under federal, state, or
local law. This policy applies to every aspect of employment at
HeartFlow, including recruitment, hiring, training, relocation,
promotion, and termination.Apply for this job* indicates a required
field
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Keywords: Tbwa Chiat/Day Inc, Round Rock , Senior Product Marketing Manager, Plaque Austin, Texas, United States; Remote, United States, Advertising , Austin, Texas
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