Segment Marketing (CRM) Director, Brand

Company: Expedia, Inc.
Location: Austin
Posted on: November 4, 2024

Job Description:

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.Position Overview:Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. The Segment Marketing Director is accountable for driving key business KPIs through effective marketing via email, push, in product placements and landing pages for specific segments/campaign objectives as well as playing a cross TEaL role in developing and executing Brand specific versions and actions.What you'll do:

• Partner closely with Marketing Brand Owners and the Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. Aggregate and prioritize actions and integrate with work planning across TEaL.
• Ensure TEaL and this specific team deliver against Brand level objectives that are agreed based on specific initiatives.
• Have accountability for strategic planning, business casing and optimal delivery of weekly and targeted global campaigns to a specific traveler segment and/or objective predominately across Expedia, Hotels.com and VRBO brands.
• Deliver against key business objectives for that segment which would include acquisition, engagement, and retention through CRM programs and campaigns.
• Direct, coach and lead a team of up to 6 functional experts including people manager(s).
• Bring CRM and database marketing subject matter expertise and thought leadership to bear to drive team goals and share with wider segment marketing teams.
• Work highly effectively with Analytics and Data Science teams to leverage actionable insights & learnings to identify opportunities and develop strategies for complex and innovative campaigns to drive key objectives.
• Advise on behalf of TEaL on cross-functional Expedia Group wide initiatives as a trusted expert on communicating our loyalty program(s) mechanics and offers.Who you are:
• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience.
• At least 8 years' experience in a CRM role, preferably in the e-commerce and/or online marketing space.
• Ability to collaborate with and influence Marketing, Analytics, Martech, Creative and Finance partners to develop innovative marketing campaigns.
• Ability to manage and grow direct reports as well as wider team.
• Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus.The total cash range for this position in Austin is $196,000.00 to $274,500.00. Employees in this role have the potential to increase their pay up to $313,500.00, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the .We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify.
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Keywords: Expedia, Inc., Round Rock , Segment Marketing (CRM) Director, Brand, Advertising , Austin, Texas