DIRECTOR, RETAIL MARKETING
Company: YETI Coolers
Location: Austin
Posted on: October 31, 2024
Job Description:
At YETI, we believe that time spent outdoors matters more than
ever and our gear can make that time extraordinary. When you work
here, you'll have the opportunity to create exceptional, meaningful
work and problem solve with innovative team members by your side.
Together, you'll help our customers get the high-quality gear they
need to make the most of their adventures. We are BUILT FOR THE
WILD---.
The Director of Retail Marketing will lead marketing efforts in the
Retail channel, working closely with the Retail team, Brand
Marketing team and Sales Operations team. This position will be
held accountable for the implementation and execution of assigned
in-store marketing initiatives. The Director of Retail Marketing
will utilize his/her marketing knowledge and analytical skills to
lead in the development of marketing plans that will help increase
brand awareness, strengthen customer acquisitions, increase foot
traffic, and drive sales.
Responsibilities:
- Lead the development, implementation, and budgeting of regional
in-store marketing projects for planned and reactive seasonal
promotions, high profile and underperforming store activities, key
retail events, and ad hoc requests by ensuring adherence to the
promotional calendar, budget guidelines, and established KPI
metrics
- Partner with Public Relations and Social Media teams to enhance
overall marketing efforts through additional channels, including
publicity, press releases, and social media exposure to attract
customers and create awareness for all retail marketing events
- Form and maintain relationships with newly added retail
property groups, mall marketing affiliates, and free-standing
location contacts to encourage strong positive relations for future
marketing opportunities
- Responsible for staying current on all key competitor
activities, including in-store activations, promotional incentives,
social media/PR/Retail tie-ins, and expansion plans
- Collaborate with Data, Operations, Visuals, and Buying teams to
strategize key product focuses, event timing, metric goals, and
operational planning
- Evaluate and analyze the effectiveness of key marketing
activities in terms of sales results, consumer response, foot
traffic, and other KPI metrics
- Provide feedback for improving future marketing efforts through
detailed reports and event recaps
- Responsible for planning, strategizing, and maintaining the
fiscal year calendar and making recommendations for new activities
as key opportunities arise
- Work with the Retail Team and the Brand Marketing team to
create and execute all retail marketing efforts for all Retail
locations.
- Ensure brand marketing vision, objectives and strategies are
consistent within all Retail locations.
- Build and maintain retail marketing programs such as Brand
Toolkit, Retail Loyalty/Customer Rewards Programs, Grand Openings,
Anniversaries and other events
- Collaborate cross-functionally and act as liaison between
Retail and Marketing, PR, Ecom, etc.
Qualifications and Attributes:
- Bachelor's degree in Marketing, Communications or related field
- Must have at least 10+ years of Retail Marketing and event
planning experience, with a proven track record of implementing and
sustaining market developments; Advertising/agency experience is a
plus. Exceptional written and verbal communication skills required
- Must have a strong understanding of Key Performance Indicators
and how it pertains to the success of marketing activities
- Must possess excellent written and verbal communication skills
in order to communicate effectively with both internal and external
partners
- Must possess strong Microsoft Office Suite skills for detailed
reporting and analysis of marketing performances and creating
presentations of campaign recaps
- Ability to effectively present information in a one-on-one,
small or large group setting to customers, clients, and other
employees
- Must be attentive and well-informed of all competitor activity
and industry trends
- Attention to detail, a high degree of organization and ability
to manage multiple priorities simultaneously
- Exceptional problem-solving skills
- Proficiency in Microsoft Office Suite
- Strong analytical and quantitative skills including the ability
to use customer data and business metrics to back up intuition and
assess the efficacy of marketing programs
- Demonstrated ability to operate both strategically and
tactically in a fast-paced environment
- Strong understanding of marketing ecosystems with an emphasis
on digital and deep understanding of all marketing channels
- Demonstrated ability to think strategically and creatively
while applying sound business judgment and quantitative
measurements
- Thought leader with a solid understanding of the key business
drivers and customer dynamics in the digital media, commerce,
advertising, mobile, and retail industries
#LI-AR3
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive
culture is at the center of everything we do for our YETIzens. We
embrace all applicants looking to bring their authentic selves to
YETI and contribute to our mission of keeping the wild WILD. Find
out more about our commitment to DE&I at yeti.com/dei.html
All applicants for employment will be considered without regard to
an individual's race, color, sex, gender identity, gender
expression, religion, age, national origin or ancestry,
citizenship, physical or mental disability, medical condition,
family care status, marital status, sexual orientation, genetic
information, military or veteran status, or any other basis
protected by federal, state or local laws.
YETI Global Workforce Data Privacy Notice
If you require accommodation in order to apply for a job, please
contact us at accommodationrequest@yeti.com.
Keywords: YETI Coolers, Round Rock , DIRECTOR, RETAIL MARKETING, Hospitality & Tourism , Austin, Texas
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